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Copywriter (River North) Ad id: 3101131638163737 |  Views: 37

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The Copywriter owns content delivery from conception to completion to include receiving and understanding direction, referencing, and revisions. Candidates must be team-oriented and able to write solid, intelligent, and creative pieces in a variety of communication forms for a variety of audiences.Qualifications and Experience• BA/BS Degree in English, Journalism, Communications, Advertising, Marketing, Direct Response or Promotion preferred or equivalent work experience• 5+ years of proven writing experience in an agency or comparable setting with a portfolio that demonstrates experience with online business writing, strong conceptual abilities, creative thinking, and exceptional writing skills• Experience working on direct response campaigns (banners, headlines, and landing pages) with a solid understanding of the digital space and the interaction between digital pieces (website/social/mobile/etc.)• Creative and strategic thinker with the ability to work within the framework of advertiser and management restrictions and guidelines• Self-starter with strong time management and organization skills and proven ability to meet high standards for writing and proofreading• Experience in effective email segmentation copy with regards to preheader text, subject lines, banners and headlines, content modules, newsletter and landing page articles, and call to actions is preferred• Knowledge of SEO and keyword optimization is also highly desirable• Proficiency with all MS Office applications (Word, Excel, PowerPoint)Responsibilities• Writes and revises innovative copy per assigned deadlines that has stopping power and is simple, memorable, and unique• Revises existing direct response copy (e.g. display adverts, email, social media messaging, etc) along with generation of meta tags and alt text to improve conversion and SEO optimization• Translates marketing strategy into actionable copy recommendations for all channels (e.g. web, email, social, etc.) and executes delivery from conception to completion along with any necessary revisions• Collaborates closely with graphic designers and marketing teams (email, website, call center) and oversees delivery of 3rd party copywriter work as needed • Performs conversion rate optimization (develops ideas for A/B and multivariate tests, runs the tests, and make decisions based on the results) to promote high conversion verbiage • Develops and implement processes, standards and guidelines for ongoing copy development• Perform ongoing research on current industry trends to maintain fresh and relevant perspective in all communications. We are an Equal Opportunity Employer and offer compensation commensurate with experience. Interested applicants should forward a cover letter, resume and portfolio to Location: River NorthPrincipals only. Recruiters, please don't contact this job poster.Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests. Posting ID: 3545302692 Posted: 2013-01-14, 12:25PM CST Edited: 2013-01-14, 12:25PM CST email to a friend

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